Last week, Mattel projected its 2023 earnings would be below expectations as its shares continued to drop. Other major Mattel brands, like Barbie, Hot Wheels and Thomas & Friends have endured in popularity over the decades, but are struggling to carry the company through the latest wave of inflation. Most recently, Mattel re-launched its 1980s Masters of the Universe franchise with two animated shows on Netflix and a new line of action figures. A wave of dark adult humor followed Barney's success, kickstarted by a 1993 Saturday Night Live skit in which basketball star Charles Barkley body-slams Barney on the court.īarney's reboot is Mattel's latest attempt to resurrect its heritage brands for new audiences. rex behind sugary songs such as "I Love You" wasn't everyone's cup of tea. The original Barney and Friends series began airing on PBS in 1992 and continued until 2010, a testament to the show's popularity among preschool-aged children.īut, perhaps inevitably, the violet-hued, anthropomorphic T. "We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences." "Barney's message of love and kindness has stood the test of time," said Josh Silverman, Mattel's chief franchise officer. Also in the works: a film, YouTube content, music, toys, books and apparel for kids and kids-at-heart.Īnd while the new and improved Barney may have bigger eyes and a more maneuverable jaw, the lessons he delivers through song and dance will be familiar to many former fans, Mattel says. announced a "comprehensive revitalization of the Barney brand," saying that a new flagship television series will air globally in 2024. Barney, the polarizing purple dinosaur who was a mainstay of many millennial upbringings, is making a triumphant return to TV screens next year - but this time, he'll be animated.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |